According to current statistics and surveys, users spend 88% more time on websites with videos. In today’s digital world, it’s not surprising to see people searching videos on popular websites and platforms more frequently.
Trending and popular videos with millions and billions of views also show how many people today are so invested in spending time watching and browsing videos. As we proceed, we’ll talk about why more companies today consider utilizing video sharing websites.
Why Companies Engage in Video Sharing Sites
Videos today have become a leading type of content and trend many watch online. Moreover, it has benefited the excellence of small to large-scale businesses and even personal icons. If you’re also considering using video sharing sites for your business or personalized content, below are five advantages you may expect.
1. Increases social media influence
When you observe popular videos on widely known social media platforms like LinkedIn, Facebook, Twitter, and Instagram, you’ll see what post types individuals find convincing. Many appealing contents have a typical thread and always have many post shares. As we all know, individuals who share your social media content will also appear in their friends’ feeds.
This can considerably boost your reach and even market your company to others. Individuals who are entertained with sponsored videos share them on social media websites. While many video platforms share content worldwide, some experts use it for company education and training. Is this something your business needs? Software development experts can provide help. You may click here for more details on what they do.
2. Improves domain authority
Although videos are good for converting sales and increasing web traffic, they also inform Google about excellent content and develop trust among users. Since Youtube is owned and purchased by Google, videos have played a crucial function in search engine rankings. Looking to have a fully customizable website with a friendly user interface? Hiring a Statamic development agency is a recommended and hassle-free option.
3. Boosts a business’s exposure
Videos on video sharing sites can get exposure and views even if they are not on your site. Additionally, you can create additional identities for your company depending upon your content’s relevance on these websites.
For example, if you have posted videos about watch repair tips, you’ll have a chance to appear on a user’s search results for that topic, even if they’re not looking for your business. Furthermore, your content may even appear as a “related video” on content uploaded by your competitor. If you have any web-related concerns to help optimize and add functionalities to your website, hiring Laravel development services in the UK may address your situation.
4. Engages even the lazy customers
Videos are good for education and are even easy to understand. Most audiences today are too lazy or don’t have enough time to check out long product descriptions and mechanics. Many people prefer to see them in action and how they work through videos, whether it’s a particular service or a trending product online. Video streaming can keep even the laziest buyers interested.
5. Transmits your brand’s values
Videos share information much richer and more expressively than texts and images. Videos can have narration for a better learning experience, script, music, and sounds which make for an effective tool to convey an enterprise’s values and generate identification.
